AI is here. Is your business ready?

Jay helps your business thrive in the age of Ai

Video Podcasts to build trust and loyalty

AI augmented social video to drive leads

ChatGPT Store Integrations to drive search

LinkedIn newsletter publication to drive SEO

A Better Approach to Ai Avatars

“Blown away! Wow, Jay!” — Lars Murray

Unlimited Supply Podcast

The music industry’s daily standard for the TLDR of music tech & finance

We’re excited to be working with one of the best known thought leaders in the modern music business to bring his audio podcast to life in video.

Former Pandora exec, Lars Murray has created successful products, promotions and businesses for employers, partners, clients and artists including Columbia Records, Sony Music, Virgin, Red Bull, Spotify, Apple, Microsoft, YouTube, Facebook, Twitter, Universal, Warner, EMI, Rykodisc, MTV; Daft Punk, Pharrell Williams, Gorillaz, Jack White, and many more.

Read the full case study in my newsletter about how to use Ai avatars the right way.

Video Podcasts get the most juice for the squeeze.

AI tools make video podcasts the most cost effective form of organic media for small to medium businesses, as a production hub around which social production revolves.

Another effective content marketing format is the Video Case Study.

Here’s a video case study profiling the organic social strategy for the AI & Copyright podcast.

To conclude Kaplan’s AccelPro IP Law series Jay’s team produced a video digest drawing on content aggregated from previously published episodes, edited into a cohesive case study around AI’s intersections with copyright law, both historically and in the future.

Should My Business Be In The ChatGPT Store?

By the end of 2025, 50 Million US ChatGPT users will visit and search the GPT store.

OpenAI's ChatGPT is experiencing significant growth, with global traffic increasing by 115.9% year-over-year, reaching 3.7 billion monthly visits as of October 2024.

Will your leads find you if they’re not searching Google?

The rapid adoption of AI-driven platforms is poised to impact traditional search engine traffic significantly. OpenAI's ChatGPT has reached over 300 million weekly users, with projections to hit 1 billion by EOY 2025. Additionally, industry experts predict that by 2025, search traffic could decline by up to 25% as users receive answers directly from AI-generated results.

What if it was easier and cheaper than a website & SEO?

SEO strategies and paid clicks drain time and money fast. Building a Custom GPT for the ChatGPT Store? You get instant access to millions of engaged users and an ROI that eclipses traditional SEM.

Will your customers find your business when they search your niche?

This upward trend is expected to continue into 2025, with projections indicating that the GPT Store will see a substantial increase in user engagement, potentially reaching tens of millions of visitors by year's end.

CONCLUSION: Yep, you might wanna go for it. 👍🏻

Placing your business in the ChatGPT Store gives you a 24/7 digital assistant that can engage clients, answer questions, and streamline workflows. For family law firms—or any small business—custom GPTs can guide users to book appointments seamlessly by sharing your Calendly link and answering follow-up questions about consultations or next steps. It’s a tech-forward solution that boosts client satisfaction, saves time, and positions your firm as efficient and innovative. If your competition isn’t there yet, this is your chance to lead. Should your business be in the ChatGPT Store? Absolutely.

Check out Micheal Fink Law live in the ChatGPT Store

Prior to producing the AccelPro project for Kaplan, Jay produced a podcast series for media business A-listers who need to keep their fingers on the pulse of the media zeitgeist.

A podcast for a journalist who makes media about media

Every journalist specializes in something.

Brian Morrissey turned the lens of his career in journalism onto the media themselves. After building his company Digiday into a media industry standard publication of record and becoming known as the voice of its podcasts, Brian rode the wave of indie journalists becoming Substack entrepreneurs. But of course the newsletter is not the product alone.

The Challenge

Brian needed to create a new podcast to expand his organic reach and build his real product, the community of affluent listeners and the high-ticket intimate events The Rebooting sold along with sponsorship packaging. That core audience of media execs listening to him and his guests dive deep into subjects that are esoteric to a few people who control many dollars, could become a million dollar funnel if designed, built and nourished with care over time.

The Branding

Brian had established a visual aesthetic to represent the brand of The Rebooting — Astronauts. In his teams’s view they symbolized the kind of evolving technological frontier that had befallen and lay ahead for the media industry as a whole. So TRB’s imagery employed, at first, real photos from NASA, then evolving into AI renderings of those same astronauts in a wide range of metaphorical scenarios.

The Musical Identity

So Jay approached the design and composition of TRB’s podcast soundtrack with this aesthetic in mind, using analog synthesizers to invoke that era of the past in which we first became fixated on the future. Guitars echoed like showers of slow motion sparks. And unlike the “tsunami of shit” Brian talked about as part of the advent of AI, TRB’s music was 100% original and made by humans.

The Social Strategy

While Brian chose to keep TRB podcast audio-only for the most part, the team produced weekly social videos featuring excerpts from the full episode. They were optimized primarily for LinkedIn and X. LinkedIn feature videos were mid-length, offering the top of the funnel audience a chance to engage with the content and move them further toward become regular listeners.

And of course from one episode come many social clips…

The Results

In just two years TRB climbed, first to low sig figures, then high sig figures, eventually cracking the seven figure milestone with a team just a fraction of the size it had taken to build Digiday.

Ready to tell Jay about your business? Pick a time below that works for you.

👍🏼

“Jay is a highly skilled, highly experienced career digital marketing professional with an emphasis on creative content marketing, and out-of-the-box problem solving.” — Dick Huey, Toolshed

About Jay

Jay is a seasoned career digital content marketing strategist based in the Twin Cities where he earned his primary title of Dad.

Key Experiences

Jay Sparks grew up in the recording studios of Nashville, where he produced national media campaigns around key issues as a teen.

He found himself in Seattle at the height of the tech gold rush transitioning into a marketing career as Director of Marketing for a very smart, young start-up called Speakeasy Broadband.

He went to NYC where he partnered helping indie music labels make money online with Toolshed.

He worked in the digital side of the TV business, focusing first on SEO for TheDailyShow.com and then producing some of the first Facebook apps and Pages to exist, including one for a cool cartoon called South Park.

He produced and managed The Daily Show and Colbert Report fan community sites.

Jay went on to work with numerous brands in different countries such as Hamburg’s Kite Worldwide as a content producer and digital strategy consultant.

Jay now lives in Minneapolis operating his agency which focuses on helping small businesses scale and sustain growth using AI and data driven marketing techniques.

Career Objectives

Empower small to mid-sized businesses with AI-driven content marketing: Leverage my extensive experience in digital media and AI technologies to help businesses scale and sustain growth through innovative, cost-effective video podcast campaigns.

Establish long-term client partnerships for sustainable growth: Build enduring relationships with clients by delivering consistent value and measurable results, aiming to become a trusted partner in their ongoing success.

Innovate at the intersection of media, technology, and marketing: Combine proven marketing strategies with emerging technologies to create cutting-edge content solutions that engage audiences and drive brand loyalty.

Expand my agency into a leading authority in video podcast marketing: Grow the agency’s reputation by consistently executing successful campaigns, positioning it as a go-to resource for businesses seeking expertise in AI-enhanced content marketing.

Mentor future leaders in digital marketing and content production: Share my knowledge and experience to develop a team of skilled professionals who excel in delivering innovative marketing solutions.

So Many Skills

Video Production: Concept, storyboard, scripting, shooting, editing, color correction & basic motion graphics

Audio Production: Musical composition, interview recording, podcast editing, soundtrack arrangement

Remote Video Podcast Production: Concept, scripting, interviews, editing, hosting, scheduling, training

Multimedia Content Creation: Video, audio, transcript, blog, newsletter

Social Media Strategy: Targeting, campaign organization, look-alike audience development, retargeting

Graphic Design & Website Management: Figma, Adobe Creative Suite, Flux, Ideogram, Midjourney, Canva, Photopea, WordPress (Elementor preferred), Webflow, Framer

Writing & Editing: Newsletters, Press Releases, Email Marketing

Problem Solving & Stakeholder Engagement

Community Relations & Event Management

Microsoft Office: Copilot, Outlook, Word, Excel, PowerPoint

Google Workspace: Docs, Sheets, Slides, Forms, integrations

Apple iWork Suite: Pages, Numbers, Keynote

R&D/Analytics: OpenAi o1, GPT 4o, Claude 3.5 Sonnet

TECHNICAL PROFICIENCIES

Adobe Creative Suite: Premiere, Firefly, Photoshop, Lightroom, After Effects, etc

Video Editing Software: Descript, Adobe Premiere, Davinci Resolve, Cap Cut, In Video, Runway, Final Cut Pro

Audio Editing Software: Suno, Audition, Garageband, Logic, Audacity, Pro Tools

Social Media Platforms: META (Facebook/IG/Threads), LinkedIn, BlueSky, TikTok, Snap, X

Content Management Systems: Webflow, Adobe Engagement Mgr, Squarespace, Wix, Elementor, Notion

CRM Systems: Salesforce, HubSpot, Zoho

Performance Dashboards: TUNE

Ad Exchanges: Google Ad Exchange (AdX)

DSP’s: The Trade Desk

SSP’s: Google Ad Manage, PubMatic, Magnite

Personal Life Notes

In addition to digital media business, Jay was a principal partner in one of Berlin’s Top 10, real-candlelit, Neukölln cocktail bars.

His greatest passion is creating videos with his kid and their pet leopard albino python, Eggbert.

Jay’s best personal skill is cooking which he’s told he does better than most, (except for his mother-in-law, who is still the best).

More Case Studies

Deep Fake Avatars Are Lame. Do This Instead.

AccelPro IP Law

AccelPro Employment Law

The Rebooting Podcast

Peer-to-Poll

Jay helps your business thrive in the age of Ai Video Podcasts get the most juice for the squeeze.Another effective content marketing format is the Video Case Study.Here’s a video case study profiling the organic social strategy for the AI & Copyright podcast.Should My Business Be In The ChatGPT Store?CONCLUSION: Yep, you might wanna go for it. 👍🏻 Check out Micheal Fink Law live in the ChatGPT Store A podcast for a journalist who makes media about media Every journalist specializes in something.The Branding The Social Strategy And of course from one episode come many social clips…The Results Ready to tell Jay about your business? Pick a time below that works for you. About Jay

LANDING PAGES

Ai is here. Is your business ready?